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'Well bend me over and tickle me with a feather'.
And for those that don't speak Ken Dodd, who was an english commedian, I am really supprised.
YouTube history
Recently while doing the mailbag section of the YouTube channel I realised I had a number of comments on really early videos and that:
A) surprised me that viewers were still watching them, and,
B) how long I have been running the this channel.
I started the channel as I was consantly having to look up undocumented information about how to operated and repaired the instruments and equipment that I had bought. I thought if I have to look it up and spend hours sifting through pages of guff on the internet to find the information then others were probbly in the same boat. So why not commite it to film as a consise statement of the issue and my resolution?
So I did. And so was bourne 'The Music Tech Guy UK' YouTube channel.
My demographic
When I started this there were not very many YouTube channels doing what I was doing. But then the subject is faily niche. If I look at my demographics. (No that's a very grown up word!). I find that my viewership is mainly male and over 35. Why?
Firstly, my experience of Gen X and Gen Z is that they have the attention span of 10 seconds. Ok that may be a bit harsh. But also they would prefer to watch someone getting hit in the nuts, a cat falling off a chair or someother random video than invest 15 - 20 mins in long form content. After all 'Reels' and 'Shorts' were created to cater for this demographic. (Oh my god I have used a grownup word twice!). They also don't care about the why, they just want the how. The number of comments I get stating x mins in and you get the answer. But then this is actually listed in the video description if someone could be bothered to read it!
Secondly, I am of a generation that wants to know the why as well as the how and that is more suited to what YouTube referres to as long form content, where you can explain why you are doing something as well as how to actually do it.
Thirdly, Synthesiser and Electronic music hardware has traditionally been a space dominated by the males in the population. Yes, I do have female subscribers, but they are way outnumbered by males. Well according to the analytics. So if your female, like this sort of stuff then get over to the YouTube channel, subscribe and watch some of the videos to even you the numbers!.
Fourthly, the legacy equipment that I use and show case on the channel resonates with people that lived through that era. Love the tactile feeling of the instrument and are not welded to a computer screen to create music.
Still the best YouTube channel
Now I find that there are a number of channels trying to be my channel. But my channel is still the best. But then I would say that wouldn't I?
Until next time....
About the Author
Jon describes himself as a frustrated musician with a passion for the electronic instruments that help him and other musicians be creative. He started playing keyboards in his late teens and re-ignited his passion and built a new studio following his seperation.
About the Blog
The Music Tech Guy UK's Blog, Website and YouTube channel were started to share Jon's experiences and views on the industry at large and how these effect the small musician. Plus technical tips how to configure and maintain the equipment he owns.
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